Marketing Opportunities
The Sanibel and Captiva Islands Chamber of Commerce offers a number of marketing opportunities to help its members promote and develop their business.
The Chamber provides valuable support services and marketing programs for members:
Complimentary Marketing & Business Support Services
- Directory listing on Sanibel & Captiva Islands Chamber Web Site – over 1 million visits annually.
- Web Links …connect your website to the Sanibel & Captiva Islands Chamber of Commerce.
- Listing in our visitor guide…more than 125,000 distributed annually.
- Placement of your brochure in our Visitor’s Center…approximately 175,000 “walk in” visitors each year.
- Access to member addresses…approximately 550 loyal businesses, great for local mailings.
- Recognition as a New Member…both in our quarterly newsmagazine and at our monthly networking events.
- Membership plaque for display in your place of business.
- Representation by the Chamber in legislation…and other government matters affecting business concerns.
- Networking and Social Events.
- Monthly After Hours…wonderful way to catch up with your neighbors in a relaxing setting.
- Monthly Chamber Luncheon…learn “what’s new” on the islands and enjoy informative presentations.
- Annual Meeting…support your business community.
- Local and Statewide Events…join in our popular Holiday Luminary Festival, Islands Night at the Baseball Park, Tourism Seminar and Educational Forums, the Florida State Fair, and other special events.
Additional Advertising & Marketing Opportunities
Online Advertising
- Website Sponsorship – We have various levels of advertising sponsorship on our website and in our Chamber Member Directory.
- Website enhanced listing: members who sign up for the Sponsorship program are also entitled to have a logo or other photo listed on our website above their business name and Banner Advertising on our website…connect your website from the Chamber, your trusted source for highly qualified leads
- Banner ads - The Sanibel & Captiva Chamber of Commerce provides its members with an opportunity to display their billboard ads at the top of our home page and site wide. You make the choice. For more information on banner advertising, click here. All advertisers must abide by our Chamber Website policy.
- Newsmagazine advertising…great way to promote your special offers to members. 1000 Newsmagazine are mailed quarterly to members and distributed to 6000 area VIPs and interested visitors via our electronic newsletter.
- Marketing Lead List of potential visitors and new residents.
- Our website has a page for visitors to request member information by category along with our relocation and wedding packages. Categories include: Resorts and Hotels, Condominium Rentals, Restaurants, Real Estate and activities, etc.
- Subscribers receive a daily (except weekends) email with the previous day’s leads.
- Download the leads from your ‘Members Only’ area.
- All inserts marketing your business must either be an 8 ½ x 11 tri-fold brochure, or a single page 8 ½ x 11 insert.
- All mail orders will be placed and mailed-out through the Sanibel & Captiva Islands Chamber and we will keep records of mailings ordered and sent.
- All Members must abide by the Terms and agreement.
Online Co-op Marketing for Accommodations
- The Chamber’s advertising agency of record, Quenzel & Associates, provides all co-op marketing efforts.
- They target potential visitors thru online marketing via shared emails, solo emails, and banner ads.
- Efforts are available for participation in December, January and February to drive peak season travel. April, May and June to drive summer travel. And, September and October to drive Winter travel.
- Typically, the efforts target millions of people and drive thousands of visits to the Featured Accommodations landing page on the Chamber website.
- Highly qualified traffic is driven to the participating Chamber Members’ websites.
- To find out what efforts are currently running or are planned in the future and how to participate, click here.
Visitor Center
- Visitor’s Center Backlit Photo Display…reach 175,000 “walk in” visitors while they’re most open to receive information and exactly when they’re looking for it! Put Your Business where the action is: The Chamber of Commerce Visitor Center where you can have a full-color backlit image 7 days a week.
- Brochure space and phone included.
- Over 175,000 people come to the Visitors Center each year looking for information about
- where to stay
- where to eat
- where to shop
- what to do
- Publication placement in our Visitor’s Center…for oversized publications.
- Digital Screen advertising in the Visitor Center.
- ‘Eye Level’ advertising in the Visitor Center.
- Adweek stated, “Restroom advertising is naturally an efficient medium for targeting strictly male or female audiences.”
- Choose your demographic, men’s room, ladies room or both.
- 84% of people polled remember seeing specific ads in washrooms. 92% were able to name specific advertisers without prompting. 88% recalled at least 4 selling points.
- Change out as often as you choose. Promote sales, events, menus…
- Dimensions 11 x 14 3/4 in a protected Lucite frame.
Print Advertising
- Print advertising in the Sanibel & Captiva Islands Visitor Guide…distribution 150,000+ copies. Here are the mechanical specifications and requirements.
- National and International distribution.
- Prominently displayed and distributed in our Visitor Center.
- Distributed with the wedding and relocation packages.
- Distributed at the Florida State Fair.
Events
- Chamber business lunch sponsorship – the second Tuesday of each month, 11:30 am to 1 pm.
- Speak about your business.
- Provide giveaways with your logo on them for easy recall.
- Provide fliers to all attendees.
- Chamber Fair & Retail Expo…annual event promoting the products & services of our members.
Chamber Bus
- Advertising on the SANIBEL and CAPTIVA CHAMBER BUS
- The Opportunity
The Chamber bus makes regular trips to major events at different locations around Florida to promote the islands of Sanibel and Captiva. The bus is parked in the most prominent position available so that it is seen by the many thousands of people attending the events. The Chamber staff mans the bus on these trips, place tables outside the bus from which they distribute promotional materials, answer questions about the islands and present members’ special offers and discounts.
We estimate, based on information provided by the managers of the events, that during 2011 the bus will be seen by over 1 million people in locations as varied as Tampa and Vero Beach. Advertising placed on the bus will also be seen by the same number of people.
Moreover, this advertising will be more effective than traditional media.
- The is very little “noise in the system”: i.e. when the bus is on site it has little or no competition or distraction
- The bus adds value to the advertising: leaflets, coupons and other marketing materials can be distributed
- The bus is interactive: it permits vendors and the chamber staff to speak directly to potential purchasers
Estimated viewing by over 1,176,400 million people!
